Last Thursday, ‘3D’ TV show run by Medina Media on Antena 3, set television trend again using triple window with 5 live connections from different places at the same time. From this moment on, some other media have applied this technique on their TV programmes.
On the image you could see on upper left side of the screen presenter Gloria Serra and collaborator Paloma Lago. On the bottom was Roberto Leal and on the right window a duplex showed reporters in different places.
This technique is used to keep the programme pace when there is a transition to a different section, in order to avoid the standard way. Therefore, it is easier for the spectator to follow new information without being confused by shot changes.
‘3D’ crew also has reasons to celebrate that it has beaten its average share for third consecutive week.
